SWOT

What is S.W.O.T.?

An overall evaluation of the company’s strengths (S), weaknesses (W), opportunities (O), and threats (T).

Now that we know what S.W.O.T stands for  I wrote down some things I realized about my company.

Strengths: We are contemporary, we have a fashionable truck while serving great product with a twist. We are unique, we are not like many other restaurants, we are on wheels so we could move around don’t like us on flamingo and Durango? Don’t worry we will be at  Green Valley and Warm Springs tomorrow. Another strength we have is we are a family owned business so no crazy workers. It runned by me my husband daughter and friend. We always work out hardest to serve you and make your experience awesome. We also have a glass wall on one side of our truck so you can see the full operation of your food, from prep to the finishing touches!

Weaknesses: We are mobile so we are not in the same spot always which upsets some people because maybe they do want to eat us for lunch every day but don’t want to drive all over the city. Another problem that could be Is marketing, I refuse to spend money on marketing! Because if we are good about social networking and marketing and have the product I think people will enjoy, then it will all work out! The other problem will be the small space we have to make the store the product we have a variety of food but not much space so we can’t keep much with us. So I hope not 1000 people want Oreos because I will probably run out!

Opportunities: Word of Mouth One person enjoys they tell two people those two people enjoy they tell four and so on and so on. If we serve and make every experience a enjoyable one everyone will talk about it and we will be golden! Another thing is free social marketing, facebook, tumblur, twitter. If we keep up with tweets and customer feedback and interact with our customers the more business we will get! We are Partners with our sister truck Healthy stop, for those people who don’t like fried food. Community events we will do fundraisers and charity to help out the las vegas community. Coupons deals and offers will also be a opportunities to help our business grow.

Threats: Other trucks having the same ideas or better and healthy people not liking us.