Objective

The company’s objectives should be defined in specific terms so management can measure progress and plan corrective action if needed to stay on track. This section describes any major issues that might affect the company’s marketing strategy and implementation.

So when it comes to the objective of Fry Me Up, its simple!

1. Please the customer, the customer is always right

2. To serve great product with quality ingredients

3. To serve the customers while making a 60% profit or above
4. Satisfy customer need and wants by keeping them happy with deals, frequent Fry cards, and customer feedback deals
5. Market through social media and word of mouth and never paying for advertising.