Product

 

different variety of fry foods! 

Distribution

Distribution:  I thought of a couple different ways to sell my product some people want meals some want individual orders. I Figure I make both!  All items are under the $5 mark expect the chicken fingers. I did this for a quick snack or food on the go!. Then for the real hungry people they can get meals We have a appetizer, Main Course, Desert and drink for 9.99 or main course and drink for 4.00! yes you might think any main course??! This is true the drinks are so cheap any ways because I buy them in bulk I can do this and still make profit maybe not as much but at least the customer is happy ( chicken finger combo is 4.50 though)

With Product i will buy it all in bulk! From different distributors, Like costco and i will make deals with pepsi or coke to put there logo on the side of my truck in huge marquee if they cut me a deal on there product. Business relationships are important.

Promotion

Promotion:  I decided I didn’t  Want to Spend any money in marketing! The reason for this is I know how expensive it could be to buy commercials and radio spots from working in radio. I believe why spend all this money on something if your commercial doesn’t even get noticed! I know when im watching tv I skip stations on and on the radio I change dials. How im going to keep people interested is but having weekly comic book strips. And fun things on my website to keep you coming for more! 

Pricing

When it comes to pricing it could make or break a company, you have to figure out what the right pricing is for your product bu know your not losing money on actual product.
 After Monthly cost I spend about 3,400 so after all i would have to make 112 dollars a day to break even on my truck and with the prices i picked i feel i could easily acccomplish my 60% profit idea. I also priced a lot of my prices as $1.99, 2.99, and so on after readig and doing this half my life that people

Mission Statment

Fry Me Up Mission Statement:
Us here at Fry Me Up! Provide excellence service while providing a great experience and delicious product. We bring fun and exciting environment while serving quality food with fresh ingredients. We want the whole experience to be something to remember for the customers, staff, and over all business. We serve food, fun and the deep fry experience! 

SWOT

What is S.W.O.T.?

An overall evaluation of the company’s strengths (S), weaknesses (W), opportunities (O), and threats (T).

Now that we know what S.W.O.T stands for  I wrote down some things I realized about my company.

Strengths: We are contemporary, we have a fashionable truck while serving great product with a twist. We are unique, we are not like many other restaurants, we are on wheels so we could move around don’t like us on flamingo and Durango? Don’t worry we will be at  Green Valley and Warm Springs tomorrow. Another strength we have is we are a family owned business so no crazy workers. It runned by me my husband daughter and friend. We always work out hardest to serve you and make your experience awesome. We also have a glass wall on one side of our truck so you can see the full operation of your food, from prep to the finishing touches!

Weaknesses: We are mobile so we are not in the same spot always which upsets some people because maybe they do want to eat us for lunch every day but don’t want to drive all over the city. Another problem that could be Is marketing, I refuse to spend money on marketing! Because if we are good about social networking and marketing and have the product I think people will enjoy, then it will all work out! The other problem will be the small space we have to make the store the product we have a variety of food but not much space so we can’t keep much with us. So I hope not 1000 people want Oreos because I will probably run out!

Opportunities: Word of Mouth One person enjoys they tell two people those two people enjoy they tell four and so on and so on. If we serve and make every experience a enjoyable one everyone will talk about it and we will be golden! Another thing is free social marketing, facebook, tumblur, twitter. If we keep up with tweets and customer feedback and interact with our customers the more business we will get! We are Partners with our sister truck Healthy stop, for those people who don’t like fried food. Community events we will do fundraisers and charity to help out the las vegas community. Coupons deals and offers will also be a opportunities to help our business grow.

Threats: Other trucks having the same ideas or better and healthy people not liking us.

Objective

The company’s objectives should be defined in specific terms so management can measure progress and plan corrective action if needed to stay on track. This section describes any major issues that might affect the company’s marketing strategy and implementation.

So when it comes to the objective of Fry Me Up, its simple!

1. Please the customer, the customer is always right

2. To serve great product with quality ingredients

3. To serve the customers while making a 60% profit or above
4. Satisfy customer need and wants by keeping them happy with deals, frequent Fry cards, and customer feedback deals
5. Market through social media and word of mouth and never paying for advertising.